Ad blocker
An ad blocker is a tool that blocks or filters certain ads and resources according to its rules.
Browse 155 digital marketing, artificial intelligence, advertising, analytics, and web design terms. Find clear definitions and access each concept’s page to expand the context. An AMD guide to learn, compare, and apply with judgment.
155 marketing, technology, and artificial intelligence terms, arranged alphabetically.
An ad blocker is a tool that blocks or filters certain ads and resources according to its rules.
An ad server is a system that manages ad delivery and records information about where ads are published, based on its functions.
AEO stands for answer engine optimization and is used to describe preparing content that answers questions clearly.
An AI agent is a system that uses a model, instructions, and tools to move toward a goal.
An AI hallucination is an output that presents invented, incorrect, or unsupported information as if it were valid.
AI Overview is a Google feature that displays an AI-generated answer for certain searches, along with links to sources.
An algorithm is a defined procedure for completing a task or solving a problem.
AMP, short for Accelerated Mobile Pages, is a framework designed to create pages with performance-oriented constraints and components.
Anchor text is the visible text of a link.
Android is a platform and operating system used on mobile devices and other equipment.
An API, or application programming interface, defines how programs request functions or exchange data.
ASO, app store optimization, is the work of improving an app’s presentation and discovery in app stores.
An attribution model is a set of rules or a method that assigns credit for a conversion to marketing interactions.
Automation uses systems to run tasks based on defined rules or conditions.
B2B stands for business to business and describes commercial relationships between organizations.
B2C stands for business to consumer and describes business relationships between companies and end consumers.
Keep a reference guide with brief definitions and links to the full entries. It includes concepts from artificial intelligence, generative search, advertising, analytics and digital experience, organized from A to Z.