What is anchor text?
Anchor text is the visible text of a link. It should clearly describe the destination and be relevant to the context, avoiding artificial repetition of keywords.
It is common in documents on the internet to find links that direct users to other pages that provide additional information. This way, linking text keeps reading from being limited to the written content, allowing the links to fit naturally into the context of the sentence and enrich the information.
Therefore, the body of the content accurately describes the information on the destination page and gives both users and search engines context about what they will find there.
It is also possible that other websites link to this page, but using different terms in the anchor text, such as “site optimization” or “search engine optimization.” This logic applies both to backlinks received externally and to those generated internally, since these two strategies help the page rank.
