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As a Market Leading Social Media Management Agency; we embrace our performance roots and successfully balance creative storytelling delivered through engaging content and performance marketing. We focus on designing sophisticated social media strategy for your brand.
To manage social networks it is necessary to conduct a market study to determine, with the help of the company, the target audience and market niche in which the business participates.
With this information you can discover what sociological, geographic and psychographic characteristics should be taken into account when managing social networks.
Having all the characteristics of the target that the business has, a digital marketing strategy can be established to help boost the brand through the planning and execution of objectives focused on the creation of appropriate content to highlight the identity of the company. In this way, the business will be able to stand out from the competition by properly managing its social networks.
Nowadays it is necessary to implement the use of valuable content for customers and users of the brand to achieve their interest. To achieve this, it is important to rely on four types of publication: informative, institutional, indirect sales and value-added content.
With the help of market research, one of the benefits acquired is the possibility of creating intelligent guidelines where a strict segmentation of the potential customers to be reached can be carried out. With this process you can reach a wider acceptance of customers and users in a social network.
To analyze and evaluate the results obtained in the guideline in Digital Marketing Agency we create monthly reports for the company to know what goals have been achieved by implementing the use of creative strategies for positioning and brand recognition in social networks. This review will be vital to know what steps should be implemented to achieve better results.
El 53% de los especialistas en marketing utilizan contenido interactivo para obtener más clientes potenciales.
En promedio, 54% de las personas que buscan cosas en redes sociales usan plataformas sociales para investigar información sobre productos.
Las imágenes suelen tener el doble de comment rate que las publicaciones normales, y los videos tienen 5 veces más engagement en LinkedIn.
Tu marca visible en la era digital con manejo de redes sociales
Frequently Asked Questions
Social networks are a structure formed on the Internet by a group of people or organizations in order to connect based on common interests or values, creating relationships between them.
Its purpose is to provide an online communication tool for people around the world to share content in the form of image, video, text or audio.
Social media has become one of the main interaction tools that companies have with their customers, since through these open spaces for users to learn more about the work of the business through valuable content in images, text and even videos.
In this way, it will be possible to create the humanization of the brand that will allow to create empathy with the followers, thus acquiring greater recognition in the market.
Understanding from the beginning the target audience of any business is essential, since this way you can understand their tastes, interests and buying habits. This will help to know how to convey the message of the product/service to be offered, always thinking about creating valuable content that attracts the attention of users.
It is very important to know in which social network the company’s target audience is located in order to establish which network to use. This in order to relate the goals that the company wants to meet along with the characteristics that each social network has in the way of communicating information and how to reach people.