What is Naming?
Naming is the process of creating and evaluating names for brands, products, or organizations. It considers meaning, usage, and availability; a creative idea does not prove that the name can be registered.
Creating this name must align with the values of an organization or institution, and it is a process that could determine the success or failure of each brand. Essentially, naming is the process of identifying a brand name.
It is a fundamental asset of a brand, serving only for positioning, proposition, values, and the brand world. Within it, certain details and functionalities of great value can be observed after its creation.
Naming can be defined as a set of norms, rules, and guidelines that fit the structure of a particular brand, in order to achieve consistent and coherent customization of a company’s brand name.
