User experience, or UX, is a person’s perception of and response to using a product or service. It is studied through tasks and context, as well as visual appearance.
User experience includes all of a user’s interactions with a brand. Of course, due to digital transformation, this experience is mainly focused on websites, mobile apps, tools, and other similar resources.
That’s right, today’s high satisfaction rates are no longer based solely on the quality of a product or service. For businesses, this means greater efforts to develop a consistent and engaging digital presence, increasingly adapting their interactions to people’s characteristics and behaviors.
To help you better understand what today’s brands must take into account to ensure an optimal user experience, in the following section we’ll discuss the pillars of this concept.
