What is CRO?
CRO, conversion rate optimization, is the work of improving experiences to make valuable actions easier. It starts with research and testing; a higher rate needs to be evaluated alongside quality and business results.
In other words, CRO is a set of processes used to make a digital platform more profitable, whether by removing barriers or creating an optimization process, which can include a set of technology analyses based on the platform’s usability. It shows the benefits, how it’s used, and what you’re trying to achieve with it.
The purpose of this post is to introduce you to CRO and present different concepts to improve your business’s profitability. I don’t want you to lose sight of the fact that this is a methodology that requires a lot of effort and dedication from different experts in different fields to be properly covered.
In other words, if we’re talking about ecommerce, its goal is to sell products (macro conversions), but for sales to happen, certain things must be done upstream (micro conversions).
