What is a Funnel?
A funnel represents the stages of a process, such as acquisition and purchase. It is a model for analyzing transitions; a person’s actual journey may not be linear.
With the funnel, you can see what percentage of the loss is present at each step a user takes on your website, thereby optimizing, with this data, the parts of your website where many users have been lost. Better.
Therefore, the funnel is a very important part of sales results, so it is often the task of sales or marketing managers.
At this point the user is concerned about their need. However, they have not considered acquiring a product or service. Therefore, it is appropriate at this stage to promote informational content.
Example: a virtual informational session (webinar) in which the initial questions of interested parties are answered. Yes, the phone may be necessary, but the date of birth is not so much.
