What is Remarketing?
Remarketing aims to reconnect with people who have already interacted with a brand, using available channels and audiences. It requires reviewing data, permissions, frequency, and platform rules.
This is a solution that integrates with Google Ads for a better return on investment (ROI).
The main use of remarketing is that it lets you reach users who have visited your online store or any other website at some point without completing a purchase or conversion. The goal is to remind the potential customer of a product or service that interests them in some way and offer it to them again at the right moment.
When a user visits a website, they are detected internally by a cookie. Cookies are files generated by a website with a small amount of data exchanged between the sender and the receiver for two purposes: to identify each visitor and to access the site’s activity history.
The information provided by the cookie allows the user to be added to the remarketing list, which will serve as a guide to implement the Google Ads Display campaign that enables the creation of personalized ads based on the actions the user performs on the website.
