What is Transmedia?
Transmedia develops a story or experience across several media, with complementary contributions. Each format expands the narrative instead of repeating exactly the same content.
That is why, when developing a marketing campaign, we must think about the impact we can have if we know how to communicate our story through different media, and not repeat the same elements. It is multiple media.
Transmedia is “a type of story in which the story unfolds across media and multimedia platforms, and in which a segment of consumers plays an active role in this expansion.”
However, as the author himself points out, the challenge is to tell the same story using the potential of each medium. It means “adapting” the basic concepts of what we need to say, to different forms and audiences, without it resulting in mere repetition. At this point, it will also be important to have innovative content marketing strategies.
