Canonical tag

What is the Canonical Tag?

The canonical tag points to a preferred URL among equivalent or similar content. It is a signal for search engines; it does not replace a redirect and does not guarantee that Google will select that URL.

If the canonical URL is specified correctly, search engines will use it for indexing. Search engines penalize websites with duplicate content because they do not provide added value to users. 

It is a good idea to use basic tags to avoid being penalized for duplicate content and to use tools like Duplicate Checker to help you identify this type of content.

When the home page can be accessed through different URLs (www.domain.com, domain.com, www.domain.com/index.html, etc.). The names of domains can be found with or without a trailing slash and are case-sensitive. 

The server is configured for a single IP address, but it supports different formats, such as different sessions or product filters. Since the idea is to give it the function based on the tools it generates and offers to develop the objectivity of this.

canonical SEO tag

Share with someone else so they can learn about digital marketing!

Related Terms

what is an ecommerce

E-commerce

E-commerce means electronic commerce and describes transactions carried out through digital means.

what are mass emails

Email marketing

Email marketing uses email to communicate content and offers to a defined audience.

inbound marketing glossary

Inbound marketing

Inbound marketing aims to attract and engage people with relevant content and experiences.

information architecture glossary

Information architecture

Information architecture organizes content and relationships to make search, navigation, and comprehension easier.

ad blocker digital advertising blocking

Ad blocker

An ad blocker is a tool that blocks or filters certain ads and resources according to its rules.

ad server marketing glossary

Ad server

An ad server is a system that manages ad delivery and records information about where ads are published, based on its functions.

algorithm glossary

Algorithm

An algorithm is a defined procedure for completing a task or solving a problem.

organic reach definition

Organic reach

Organic reach represents the people or accounts reached without paid ad distribution, as defined by the platform.