CDO, Chief Digital Officer, is an executive role tied to digital transformation and capabilities. Its scope depends on the organization and should be distinguished from other positions with the same acronym.
Several positions have already adopted this title, such as:
- CEO (Chief Executive Officers)
- COO (Chief Operating Officers)
- CMO (Chief Marketing Officers)
- CFO, (Chief Financial Officers)
- CIO (Chief Information Officers)
- CTO (Chief Technology Officers)
- CCO (Chief Communications Officers)
These professionals became a necessity due to the high demand in business and advertising activities that require requesting, classifying, and analyzing the development of advanced technology.
CDOs are responsible for managing and optimizing e-commerce, through thorough data analysis, working hand in hand with the CIO and the CTO. Currently, it is considered by Managers and Presidents (CEO) of large companies as one of the most critical roles in the proper processes of improving their strategies.
