What is a Buyer Persona?
A buyer persona is a representation of a type of buyer based on research. It helps you understand needs, decisions, and obstacles; it should not be built solely on stereotypes or assumptions.
A good buyer persona definition is accurate because of its exposure to the target audience, so with a quick analysis, you can identify characteristics common to potential buyers.
If you have a group of customers, this is the perfect place to start your research. While you have different profiles of people or companies that consume your products, some of them are usually examples of buyers who have already gone through the entire buyer journey (purchase path).
An important tip is to focus on both satisfied and dissatisfied customers, since they all have a different customer journey process that will present you with different perceptions of your product and the challenges their future leads.
face. A Buyer Persona is a fictional character based on ethnography (age, gender, habits, beliefs, and many others), whose mindset, qualities, and behaviors are similar to each other. Keep in mind that, for the same product or service, a company can create different buyer profiles.
