What is MOFU?
MOFU, middle of the funnel, represents an intermediate evaluation stage. The content helps compare solutions and resolve doubts, according to the buyer’s actual journey.
This is the moment when you can offer them more challenging content in exchange for information (lead generation). In the MOFU stage, it is about providing content created so that users begin to see you as an option to consider for meeting their needs.
Therefore, you must have a clear understanding of the individual buyer’s needs to help them with their conversion funnel and prepare for the sale. This is where the company can describe its products, offer its services, and even offer the most interesting promotions, as long as it fits the tastes and needs of consumers.
It serves to show all the benefits of the brand to fully engage the user.
For example, The Ultimate Guide to Content Marketing will position you as an expert in the field and help you convert users who should consider hiring a content marketing agency.
