What is PPC?
PPC stands for pay per click and describes an advertising model in which you are charged per click according to the rules of the service. A recorded click does not necessarily equal a customer.
Ultimately, PPC is an essential concept for understanding digital marketing.
This is a form of digital advertising in which an advertiser pays an amount (fixed or set by auction) each time a user clicks on one of their ads to visit their website.
The idea behind a pay-per-click campaign is to “buy traffic” to a specific website, often with the goal of driving a specific user action (for example, signing up or buying a product). While PPC is a very popular option, it is not the only viable payment method for online campaigns.
The system compares the ad with similar ads based on their quality and the price they are willing to pay, and shows the winning ad first.
