ASO, app store optimization, is the work of improving an app’s presentation and discovery in app stores. It includes information and experience; the rules and signals depend on each store.
The main goal of an ASO positioning strategy is to create visibility so that more people can find you and, therefore, have a better chance to convert or download.
If we take the SEO comparison as an example, we find that these are similar strategies for the following reasons:
The app you optimize in ASO is the site you optimize in SEO. Either way, different factors can put it in a better position. The goal of both strategies is to achieve greater visibility in search engines and in mobile app download portals.
For our ASO strategy to be effective, it is important to take the positioning factors in our app into account, keeping in mind that your internet marketing agency will be more qualified and can deliver more effective results thanks to its experience.
Related terms: the equivalent of ASO in search engines is Web Positioning.
