Sitemap XML

What is a Sitemap?

An XML sitemap is a file that informs search engines about URLs and other site data. It makes discovery easier, but it does not guarantee crawling, indexing, or ranking.

These files are useful for crawlers and search engine crawlers, which will use the information we provide in the sitemap file to perform their crawls.

A sitemap is defined by a key protocol at https://www.sitemaps.org/es/protocol.html and consists of a series of XML tags, a language used to build information. With this file, we can optionally provide search engines with additional data on each page of our website.

This protocol has successfully become a standard supported and recommended by the main search engines (Google, Yahoo, Bing, etc.). Including a sitemap on a domain does not guarantee that search engines will index all the pages we list there, but we recommend using it to crawl information in a smarter way, passing along additional information about the structure and updates of our site.

Site map xml

Share with someone else so they can learn about digital marketing!

Related Terms

what is an ecommerce

E-commerce

E-commerce means electronic commerce and describes transactions carried out through digital means.

what are mass emails

Email marketing

Email marketing uses email to communicate content and offers to a defined audience.

inbound marketing glossary

Inbound marketing

Inbound marketing aims to attract and engage people with relevant content and experiences.

information architecture glossary

Information architecture

Information architecture organizes content and relationships to make search, navigation, and comprehension easier.

ad blocker digital advertising blocking

Ad blocker

An ad blocker is a tool that blocks or filters certain ads and resources according to its rules.

ad server marketing glossary

Ad server

An ad server is a system that manages ad delivery and records information about where ads are published, based on its functions.

organic reach definition

Organic reach

Organic reach represents the people or accounts reached without paid ad distribution, as defined by the platform.

algorithm glossary

Algorithm

An algorithm is a defined procedure for completing a task or solving a problem.