What is BOFU?
BOFU, bottom of the funnel, represents a stage close to the decision. The content helps resolve conditions and next steps for people who are already evaluating a specific proposal.
It corresponds to the final stage of the funnel, since our potential customers are about to make a decision. Currently, our sales team has to focus on persuading customers to buy our products. Free courses and specialized webinars (webinar) are some of the main drivers for converting potential customers or improving the user experience, by convincing them to complete the purchase.
In other words, throughout the customer’s entire journey in the conversion funnel (TOFU, MOFU and BOFU) there must be different content that guides them from when their need arises toward the product or service until they manage to resolve it while in BOFU.
