Digital Marketing Glossary Category

Learn more about marketing with AMD, relevant terms such as websites, SEO, SEM, corporate image

ad blocker digital advertising blocking

Ad blocker

An ad blocker is a tool that blocks or filters certain ads and resources according to its rules.

ad server marketing glossary

Ad server

An ad server is a system that manages ad delivery and records information about where ads are published, based on its functions.

AEO: application in a digital work environment

AEO

AEO stands for answer engine optimization and is used to describe preparing content that answers questions clearly.

AI agent: application in a digital work environment

AI Agent

An AI agent is a system that uses a model, instructions, and tools to move toward a goal.

AI hallucination: application in a digital work environment

AI Hallucination

An AI hallucination is an output that presents invented, incorrect, or unsupported information as if it were valid.

AI Overview: application in a digital work environment

AI Overview

AI Overview is a Google feature that displays an AI-generated answer for certain searches, along with links to sources.

algorithm glossary

Algorithm

An algorithm is a defined procedure for completing a task or solving a problem.

AMP mobile speed

AMP

AMP, short for Accelerated Mobile Pages, is a framework designed to create pages with performance-oriented constraints and components.

marketing glossary Android

Android

Android is a platform and operating system used on mobile devices and other equipment.

API marketing glossary

API

An API, or application programming interface, defines how programs request functions or exchange data.

ASO positioning

ASO Positioning

ASO, app store optimization, is the work of improving an app’s presentation and discovery in app stores.

Attribution model: application in a digital work environment

Attribution model

An attribution model is a set of rules or a method that assigns credit for a conversion to marketing interactions.

marketing automation

Automation

Automation uses systems to run tasks based on defined rules or conditions.

B2B marketing agency

B2B

B2B stands for business to business and describes commercial relationships between organizations.

B2C digital marketing Colombia

B2C

B2C stands for business to consumer and describes business relationships between companies and end consumers.

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