Brand Identity Design

More than20 YEARS

Growing between brands and people

AMD is a brand identity design agency with professionals who transform the essence of your business into a unique visual experience. We weave your brand identity with creativity, passion, and precision.

We create visual identities that stand out and reinforce your business message!

Corporate Identity Design

Brand Identity Manual

Corporate image design
Corporate image company

Experts in Corporate Identity Design

AMD branding company

We are experts in graphic design, corporate identity and branding. We create effective strategies that establish us as a leading corporate image agency. As allies of marketing managers, marketing directors and business owners, we develop innovative brand manuals to strengthen visual identity. We combine B2B and B2C marketing strategies with color theory, lettering and unique designs that stand out in the market. Our approach solves business objectives in a competitive environment, integrating services such as SEO, graphic design for social media, web development, corporate identity and the creation of logos and isotypes, always aligned with the latest digital trends.

Branding design new york

Professional Corporate Image Design

Strategic and innovative brand design, quality design

Years of
Experience
+ 40
Professionals
at Your Disposal
+ 0
Digital agency new york
Lasting connections
with Customers
0 %
Digital-agency-new york
Brand
Interaction
+ 0 %
Digital agency new york
Brand
Recall
0 %
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Creative Concepts in a Corporate Image

We are graphic designers, lovers of corporate identity design. This is how we approach brand design.

Part of our creative process in graphic design, brand design and identity is based on critical thinking to analyze a situation, just as the best designer would, in order to find a solution. Easy, but what lies behind it? Let’s explain what our creative process consists of:

Empathize

We put ourselves in your shoes to generate solutions based on your reality

Define

We filter the information and keep what truly adds value.

Ideate

We generate valuable graphic concepts and ideas, "the more options the better."

Prototype

Through branding we build "quick" sketches that help us shape the solution.

Test

We will show you the most functional brand proposals for your business.

Corporate Identity Design Elements to Evaluate in Your Company's Image

Corporate identity and corporate image

Corporate identity, brand design, creation of a corporate image manual, logo design, pictograms, etc., for a company is composed of verbal and visual elements.


It is necessary to clearly understand the terms of a good brand image and corporate identity, as they are not synonyms. These terms have things in common. Corporate identity refers to how a company sees itself and what image it wants to project externally; brand image refers to how users perceive a brand or company.


The elements and communication we develop through corporate identity design are diverse and of great importance. This ranges from choosing the name and designing its logo to the company’s typography and slogan.

Corporate image design new york

Some of Our Branding Partners

Creative agency for corporate image design

Naming in the corporate image

Name for brand manual design

Naming is a brand concept that we build through the creation of the name determination that will represent the company to its audiences. And although it may seem like a purely creative procedure, it is actually an analytical process 80% and creative 20%.

Naming is one of the fundamental assets for brand identity, corporate identity, or brand positioning, as it works on the proposal, values, and universe of the brands itself, which are important items for good branding construction.

Types of naming brand manual

Descriptive

Indicates what the brand, product or service is or does.

Corporate image design brand manual

Founder

In this case, the name of the person who started the brand or service is used.

Logo design

Abstract

An invented word that acquires meaning over the long term.

Bancolombia logo 1

Geographic

They refer to their area of influence, defining the market of a place.

Acronym naming in image design

Acronym

It is taken from the initials of the words that make up the name.

We bring life to your brand and make it visible with your corporate image manual

Design and Types of Logos

Logo Design, Which One Do I Choose for Corporate Identity

When designing a logo, we take into account the company’s history, its SEO, corporate identity, and past or desired brand identity. It must be simple, representative, and original. This will help make it scalable, long-lasting, memorable, and relevant to our project and audience.

Today, to achieve proper corporate identity development, brand design, and subsequent positioning among the competition, you must choose between: logotype, brandmark, combination mark, and isologo. You should choose the best communication element we develop to represent your brand and have a corporate identity that adapts to all the brand’s needs.

Logo design in corporate image

Logotype (Wordmark)

A Logotype is referred to when the brand is identified by text. Typographic treatments help to remember your brand.

Brand logo design

Imagotype (Pictorial)

Combination of image and text. They can work separately. It links your business with its corporate identity, brand design and its instant personality in one image.
Sobre ruedas isotype

Brandmark
(Emblem)

The symbolic part of the brand.
The brand is recognized without the text. Build a legacy with a crest, seal, or shield.

Iconika image design

Isologo
(Combination)

The text and the icon are grouped together. Neither works without the other. Words and images mixed to create the perfect combo.

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Corporate image design new york

Corporate Image Design

Frequently Asked Questions

Brand identity design is the representation a company has, gathering all its own visual and graphic elements in order to be identified and distinguished from its competition. This element is essential for print graphic design, business design, web design, corporate identity, social media design and brand positioning because it must be taken into account that users have access to many brands, so it is important to have a brand image that is eye-catching and creates recall among audiences.

Today it is essential to have a corporate identity, graphic identity, communication identity and business identity, since the unity of all of them will help create and increase the company’s visibility against the competition, earning good comments about your brand’s corporate image, increasing brand recognition with audiences and helping position it as a market benchmark.

Having a good corporate image will bring the company a competitive advantage, since it will build ongoing communication with users, generating greater trust in the brand through attractive graphic design, identity design and persuasive messages that will position the company in the market and thereby increase its value among potential customers

Brand identity design, logo design or brand identity creation is related to applying graphic design/business design to a set of visual elements in order to prompt recognition of a company, product or service among consumers. It also gives that company the ability to operate in other essential digital marketing fields such as web design, SEO, social media management, e-marketing, etc.

Brand identity design is made up of different elements associated with perception.
Unlike corporate image, logo design, isotypes, isologos or imagotypes, the elements that make up corporate identity are: the color palette used, typography, the design guide and the tone of voice to be used.

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They Trusted Us

At Empresa de Branding we build trusting relationships with a large number of clients.

So! Do you want to see some of our projects? Join us to explore the brand identity manual of these brands.

Jakstore corporate identity
Be smart brand manual
Iconika identity design
Corporate identity design colombia
Paicol brand manual design
Oral up logo brand design
Professional corporate identity
Cubo corporate image design
Tellenzi corporate image
Modularq brand image
Trips 4u logo design
Fusion corporate identity

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Brand Manual, Logo Design, Branding, Corporate Identity and more...