
Corporate Image Design in New York: 7 Key Components for a Solid, Winning Brand Blueprint
Corporate image design in New York is the strategic process of defining and unifying your company’s visual identity. This process
More than20 YEARS
Growing between brands and people
AMD is a brand identity design agency with professionals who transform the essence of your business into a unique visual experience. We weave your brand identity with creativity, passion, and precision.
We create visual identities that stand out and reinforce your business message!

We are experts in graphic design, corporate identity and branding. We create effective strategies that establish us as a leading corporate image agency. As allies of marketing managers, marketing directors and business owners, we develop innovative brand manuals to strengthen visual identity. We combine B2B and B2C marketing strategies with color theory, lettering and unique designs that stand out in the market. Our approach solves business objectives in a competitive environment, integrating services such as SEO, graphic design for social media, web development, corporate identity and the creation of logos and isotypes, always aligned with the latest digital trends.

We put ourselves in your shoes to generate solutions based on your reality
We filter the information and keep what truly adds value.
We generate valuable graphic concepts and ideas, "the more options the better."
Through branding we build "quick" sketches that help us shape the solution.
We will show you the most functional brand proposals for your business.
Corporate identity, brand design, creation of a corporate image manual, logo design, pictograms, etc., for a company is composed of verbal and visual elements.
It is necessary to clearly understand the terms of a good brand image and corporate identity, as they are not synonyms. These terms have things in common. Corporate identity refers to how a company sees itself and what image it wants to project externally; brand image refers to how users perceive a brand or company.
The elements and communication we develop through corporate identity design are diverse and of great importance. This ranges from choosing the name and designing its logo to the company’s typography and slogan.

Naming is a brand concept that we build through the creation of the name determination that will represent the company to its audiences. And although it may seem like a purely creative procedure, it is actually an analytical process 80% and creative 20%.
Naming is one of the fundamental assets for brand identity, corporate identity, or brand positioning, as it works on the proposal, values, and universe of the brands itself, which are important items for good branding construction.

Indicates what the brand, product or service is or does.

In this case, the name of the person who started the brand or service is used.

An invented word that acquires meaning over the long term.

They refer to their area of influence, defining the market of a place.

It is taken from the initials of the words that make up the name.
When designing a logo, we take into account the company’s history, its SEO, corporate identity, and past or desired brand identity. It must be simple, representative, and original. This will help make it scalable, long-lasting, memorable, and relevant to our project and audience.
Today, to achieve proper corporate identity development, brand design, and subsequent positioning among the competition, you must choose between: logotype, brandmark, combination mark, and isologo. You should choose the best communication element we develop to represent your brand and have a corporate identity that adapts to all the brand’s needs.

A Logotype is referred to when the brand is identified by text. Typographic treatments help to remember your brand.


The symbolic part of the brand.
The brand is recognized without the text. Build a legacy with a crest, seal, or shield.

The text and the icon are grouped together. Neither works without the other. Words and images mixed to create the perfect combo.
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Brand identity design is the representation a company has, gathering all its own visual and graphic elements in order to be identified and distinguished from its competition. This element is essential for print graphic design, business design, web design, corporate identity, social media design and brand positioning because it must be taken into account that users have access to many brands, so it is important to have a brand image that is eye-catching and creates recall among audiences.
Today it is essential to have a corporate identity, graphic identity, communication identity and business identity, since the unity of all of them will help create and increase the company’s visibility against the competition, earning good comments about your brand’s corporate image, increasing brand recognition with audiences and helping position it as a market benchmark.
Having a good corporate image will bring the company a competitive advantage, since it will build ongoing communication with users, generating greater trust in the brand through attractive graphic design, identity design and persuasive messages that will position the company in the market and thereby increase its value among potential customers
Brand identity design, logo design or brand identity creation is related to applying graphic design/business design to a set of visual elements in order to prompt recognition of a company, product or service among consumers. It also gives that company the ability to operate in other essential digital marketing fields such as web design, SEO, social media management, e-marketing, etc.
Brand identity design is made up of different elements associated with perception.
Unlike corporate image, logo design, isotypes, isologos or imagotypes, the elements that make up corporate identity are: the color palette used, typography, the design guide and the tone of voice to be used.
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So! Do you want to see some of our projects? Join us to explore the brand identity manual of these brands.













Corporate image design in New York is the strategic process of defining and unifying your company’s visual identity. This process

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