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CRO, conversion rate optimization, is the work of improving experiences to make valuable actions easier.

A CTA, or call to action, is a prompt that invites the user to take the next step.

A dashboard brings together indicators and visualizations to review relevant information.

CTO stands for Chief Technology Officer and refers to an organization’s technology leadership.

The customer journey represents a person’s path in their relationship with a brand or service.

Design thinking is an approach to exploring problems and developing solutions with a focus on people.

User experience design, or UX, researches and develops experiences for specific needs and tasks.

User interface design, or UI, organizes the components and presentation that a person interacts with.

A domain is a name used to identify a location on the internet through the DNS system.

An ebook is a digital publication meant to be read on compatible devices.