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Web analytics is the process of collecting, validating, and interpreting interaction data on a site to answer business questions.

Android is a platform and operating system used on mobile devices and other equipment.

An API, or application programming interface, defines how programs request functions or exchange data.

B2B stands for business to business and describes commercial relationships between organizations.

B2C stands for business to consumer and describes business relationships between companies and end consumers.

A bitmap or bit map is an image representation made up of a grid of pixels.

A blog is a collection of posts organized for browsing content.

Engagement represents participation or connection observed through defined interactions.

BOFU, bottom of the funnel, represents a stage close to the decision.

A bot is a program that performs automated tasks.