Digital Marketing, Website Design and SEO Blog.

SERP stands for search engine results page.

An XML sitemap is a file that informs search engines about URLs and other site data.

A design system brings together rules, components, and criteria for building consistent interfaces.

Spam is the sending of unwanted or repetitive communications.

Storytelling uses narratives to communicate an idea and help people understand it.

The target is the intended audience for a marketing action.

The conversion rate is the proportion of actions defined as conversions relative to a base of interactions or people.

An A/B test compares variants assigned to groups to evaluate a hypothesis with a defined metric.

Top of mind is the first brand a person recalls when thinking about a category.

Transmedia develops a story or experience across several media, with complementary contributions.